Petrolimex was officially changed from a state-owned company into an economic group, and launched its new brand identity system in 2011. ID Media was selected to provide the following services:
* Event organization of National Petroleum Group Opening Ceremony
* Consultancy of creative script and production of the 55 – year Petrolimex film
* Consultancy of creative script and production of Petrolimex brand identity TVC in Vietnam and Thailand.