The Bus Rapid Transit Component from Kim Ma station to Yen Nghia station is one of three key components of Hanoi Urban Transport Development Project managed by Hanoi Department of Transport, a credit from the International Development Association (IDA) and a grant from the Global Environment Facility (GEF).
Hanoi Urban Transport Development Project aims to increase urban mobility in targeted areas in Hanoi by: (i) increasing the use of public transport in two existing and one new corridors; and (ii) reducing travel times aby all modes between the city center and the west and northwest sections of the city (west of West Lake). The further objectives of the project are to promote a shift to more environmentally – sustainable transport modes and urban development plans, and to promote the replication of these approaches in the country and region. The project includes three key components: The Bus Rapid Transit Component, The Road Infrastructure and Sustainable Urban Planning Component and The Institutional Development Component.
ID Media provides consultancy services and implementation of the communication and media strategy aim to propagate to the community about the advantages of Hanoi BRT in particular and the public transport in general.
• Market research: consult and implement the market research including: pre-campaign research, brand testing research, post-campaign research.
• Brand development: creative consult and design logo, brand identity system and brand guidelines booklet with full of brand applications.
• Media and communication consultancy
• Media relation:
+ Building and training for The News Bureau
+ Preparing and releasing the press releases to more than 40 nationwide newspapers and TV chanels to suite with the project progress.
+ Press conferences organization
+ Implementation of PR and advertising activities, including: print advertising, PR, outdoor advertising, TV advertising, radio advertising.
• Government relation
• Creative concept consultancy, design and production of the PR tools, including: print advertising Marquette, outdoor advertising Marquette, promotional items (T-shirt, umbrella, gift bag, etc.)
• Design, build and maintain the project website www.hanoibrt.vn and the forum & Facebook
• Creative concept consultancy and production of TV commercial films, radio scripts, the project introduction film
• Event organization, including: ground-breaking event, opening event, other event, press conference, workshops with stakeholders, etc.
